Understand Your Core Customer Base To Maximize Revenue

Analyze your customers' buying behaviors.
See distribution between core, potential core, and low-value customers.
Discover impactful levers for growth.
Prioritize long term tactics for continued improvement.

"The further we get into our strategy the more confident I'm becoming that we'll see real growth through these targeted communications. You’ve taken the time to listen to aspects that are specific to my business and apply them to the data you’ve pulled. On top of that you have shown a strong understanding of e-commerce."

Luke Karban Growth Manager Sur PhytoPerformance

Answer Key Questions With Segmentation Report

Attracting Core Customers

Are you attracting customers that can be cultivated into becoming core customers?

Cultivating
Customers

Are you effectively cultivating the customers that you attract so that they eventually enter your core segments?

Retaining Core Customers

Are you retaining your core customers and continuing to provide them with the value they are seeking?

Revenue Concentration

Is your revenue concentrated in too few parts of your customer base?

Revenue Growth Foundation

Core Customers

Core customers provide a foundation for revenue growth because they provide predictable revenue, they are promoters of your brand, and every additional purchase by core customers results in a higher ROI on acquisition spend.

Predictable Revenue

Core customers have a strong purchase history giving you the ability to forecast demand to make smarter business decisions.

Customer Led Promotion and Brand Building

Core customers are your most loyal, raving fans. They’ll bring in new customers through referrals, reviews, and their own content.

Increasingly More Profitable Growth

Every additional purchase gives you a higher ROI on your initial acquisition spend.

Worth up to 10x their purchase amount

With data from actual ecommerce brands, we've found a consistent trend, Core Customers prove their value.

Identify Segments and Core Customers

Use buying behavior to segment customers

The buying behavior analysis will segment customers into the following segments:

Champions

Champions are your most engaged customers who have been with you the longest and have the highest lifetime value.

Big Spenders

Big Spenders have significantly higher average order value than the rest of the customer base.

Loyalists

Loyalists purchase on a regular cadence.

Promising

Promising customers have purchased more than once, but it is not regular.

New Customers

New customers are just that. They've placed one order but haven't ordered again but have not been a customer for very long.

Low Value

Low Value customers have a very low average order value and a low order frequency.

Champions

Big Spenders

Loyalists

promising customers

Promising

New Customers

Low Value

Group Segments into Core, Potential Core, and Low Value Customers

The customers who belong to the "Champion, Big Spenders and Loyalists" segments are your "Core Customers".

Core Customers

Champions
Big Spenders
Loyalists

Potential Core Customers

Promising
New Customers

Low Value

Low Value Customers

Lost

Lost Core Customers
Lost Potential Core Customers

Customer Cultivation

Switch your focus to Customer Cultivation

Rather than trying to get the most revenue from each customer, focus on getting the most customers producing consistent revenue. Whatever consistency looks like for that customer.

Attract

Use your understanding of your core customer base to attract people who have the potential to be nurtured into the high-value core segment.

Cultivate

Nurture your potential core customers by providing the value that they’re seeking from your product and providing timely relevant messaging.

Retain

As they continue to grow and become part of your core segment, give them an exceptional experience that turns them into raving fans that attract new potential core customers.

illustration-unific-customer-cultivation-flywheel

Our Process for Finding your Customer Cultivation Strategy

Customer Segmentation Report

Answers these key questions:

Am I attracting people who will become my core customers?
Am cultivating those that I attract so that they enter my core segments?
Am I retaining my core customers and continuing to provide them with the value they’re seeking?
Is my revenue too concentrated in a few parts of my customer base?

Buying Behavior Analysis Deep Dive

3 sessions with our
Ecommerce Data Specialists

Session 1 - Customer Cultivation and Your Business
Session 2 - Strategy Workshop
Session 3 - Your Customer Cultivation Strategy and Short Term, Mid-Term, Long-Term Priorities

SegLogic & Analysis Refresh

SegLogic Product

SegLogic is a product of Unific that updates your customer's segment in your CRM whenever it needs to be changed.

Analysis Refresh

Recurring review of the impact of the changes in your business on your customers’ buying behavior.

Get Started Today With Our Free Customer Segmentation Report

Step 1

Sign up for a free Unific account and connect your cart. Unific will then download all the orders data from your store for analysis.

Step 2

When the Customer Segmentation Report is ready, we'll schedule a time with you to review it with you.

Step 3

Take a deep dive into your customer's behavior and identify a short-term, medium-term, and long-term strategy for growth in 2021.

Supported Shopping Carts

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magento2.x

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The Customer Segmentation Report is available for Shopify, Magento 2.x, BigCommerce, and WooCommerce.

If you have a cart we don't support, send us a chat message anywhere on our web site.