---
title: Free Customer Segmentation Report
description: A free Customer Segmentation Report puts you on the path to understanding your core customers and how to maximize revenue from your core customer base.
image: https://offers.unific.com/hubfs/unificdotcom_page_assets/illustration-customer-segmentation-report.png
---

Are you attracting customers that can be cultivated into becoming core customers?

Are you effectively cultivating the customers that you attract so that they eventually enter your core segments?

Are you retaining your core customers and continuing to provide them with the value they are seeking?

Is your revenue concentrated in too few parts of your customer base?

#### Predictable Revenue

Core customers have a strong purchase history giving you the ability to forecast demand to make smarter business decisions.

#### Customer Led Promotion and Brand Building

Core customers are your most loyal, raving fans. They’ll bring in new customers through referrals, reviews, and their own content.

#### Increasingly More Profitable Growth

Every additional purchase gives you a higher ROI on your initial acquisition spend.

#### Worth up to 10x their purchase amount

With data from actual ecommerce brands, we've found a consistent trend, Core Customers prove their value. 

#### Champions

Champions are your most engaged customers who have been with you the longest and have the highest lifetime value. 

#### Big Spenders

Big Spenders have significantly higher average order value than the rest of the customer base.

#### Loyalists

Loyalists purchase on a regular cadence.

#### Promising

Promising customers have purchased more than once, but it is not regular.

#### New Customers

New customers are just that. They've placed one order but haven't ordered again but have not been a customer for very long.

#### Low Value

Low Value customers have a very low average order value and a low order frequency.

| ![champions](https://offers.unific.com/hs-fs/hubfs/trophy.png?width=100&name=trophy.png)   | Champions | ![big spenders](https://offers.unific.com/hs-fs/hubfs/bank.png?width=100&name=bank.png)   | Big Spenders |
| --- | --- | --- | --- |
| ![loyalists](https://offers.unific.com/hs-fs/hubfs/loyalty.png?width=100&name=loyalty.png)   | Loyalists | ![promising customers](https://offers.unific.com/hs-fs/hubfs/sprout.png?width=100&name=sprout.png)   | Promising |
| ![new customers](https://offers.unific.com/hs-fs/hubfs/Rich%20Text%20Pasting/unknown-1593017391635.png?width=100&name=unknown-1593017391635.png) | New Customers | ![poor](https://offers.unific.com/hs-fs/hubfs/poor.png?width=512&name=poor.png)   | Low Value |

#### Core Customers

- Champions
- Big Spenders
- Loyalists

#### Potential Core Customers

- Promising
- New Customers

#### Low Value

- Low Value Customers

#### Lost

- Lost Core Customers
- Lost Potential Core Customers

#### Attract

Use your understanding of your core customer base to attract people who have the potential to be nurtured into the high-value core segment.

#### Cultivate

Nurture your potential core customers by providing the value that they’re seeking from your product and providing timely relevant messaging.

#### Retain

As they continue to grow and become part of your core segment, give them an exceptional experience that turns them into raving fans that attract new potential core customers.

![illustration-unific-customer-cultivation-flywheel](https://offers.unific.com/hubfs/unificdotcom_page_assets/illustration-unific-customer-cultivation-flywheel.svg)

 

**Answers these key questions:**

- Am I attracting people who will become my core customers?
- Am cultivating those that I attract so that they enter my core segments?
- Am I retaining my core customers and continuing to provide them with the value they’re seeking?
- Is my revenue too concentrated in a few parts of my customer base?

 

**3 sessions with our   
Ecommerce Data Specialists**

- **Session 1** - Customer Cultivation and Your Business
- **Session 2** - Strategy Workshop
- **Session 3** - Your Customer Cultivation Strategy and Short Term, Mid-Term, Long-Term Priorities

**SegLogic Product**

SegLogic is a product of Unific that updates your customer's segment in your CRM whenever it needs to be changed.

 

**Analysis Refresh**

Recurring review of the impact of the changes in your business on your customers’ buying behavior.

Sign up for a free Unific account and connect your cart. Unific will then download all the orders data from your store for analysis.

When the Customer Segmentation Report is ready, we'll schedule a time with you to review it with you.

Take a deep dive into your customer's behavior and identify a short-term, medium-term, and long-term strategy for growth in 2021.

![shopify_logo_black](https://offers.unific.com/hs-fs/hubfs/unificdotcom_assets/logos/shopping-cart-logos/shopify_logo_black.png?width=256&name=shopify_logo_black.png)

 

![magento2.x](https://offers.unific.com/hubfs/unificdotcom_assets/logos/shopping-cart-logos/magento2.x.svg)

 

![BigCommerce-logo-dark](https://offers.unific.com/hubfs/unificdotcom_assets/logos/shopping-cart-logos/BigCommerce-logo-dark.svg)

 

![woocommerce_logo-1](https://offers.unific.com/hubfs/unificdotcom_assets/logos/shopping-cart-logos/woocommerce_logo-1.svg)

 

The Customer Segmentation Report is available for Shopify, Magento 2.x, BigCommerce, and WooCommerce.

If you have a cart we don't support, send us a chat message anywhere on our web site.

![](https://dc.ads.linkedin.com/collect/?pid=878170&fmt=gif)

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